American Pharma Spending Online
Pharma is one of the most profitable segments online. Here is the online spending on advertisements from Pharma companies (The stipulations to advertise are quite stringent on these companies)
2006 : $820 million
2007 : $975 million
2008 : $1190 million
2009 : $1530 million
2010 : $1950 million
2011 : $2200 million
22 Apr 08 | Online Marketing | Social, Word of Mouth Marketers
More and more marketers are resorting to unusual methods of marketing online according to a survey:
Word of mouth : 49%
Blogs : 49%
Social Networking : 49%
20 Apr 08 | Online Marketing | Top 15 Ad Networks for March
Thanks to AOL’s acquisition of Advertising.com, AOL’s Platform A is now the top Ad network in US:
1. Platform A
2. Yahoo Network
3. Google Ad Network
4. Specific Media
5. Valueclick Network
6. Tribalfusion
7. Casale Media Network
8. DRIVEpm
9. Adconian Media Group
10. Interclick
11. Traffic Marketplace
12. Collective Media
13. 24/7 Real Media
14. ADSDAQ by ContextWeb
15. Burst Media
15 Apr 08 | Online Marketing | Spending on Online Video Advertising
The projected spending on online video advertising for Asia , Europe and USA for 2008 and 2012:
ASIA:
2008 - $202 million
2012 - $3300 million
EUROPE:
2008 - $200 million
2012 - $2460 million
USA:
2008 - $260 million
2012 - $2100 million
10 Apr 08 | Online Marketing | American Ad Server Market Share for January 2008
Here is the list of the market share claimed by the companies for US Ad server space in terms of unique monthly users. DoubleClick acquisition indeed was a big boost to Google’s numbers:
Google - 35.3%
DoubleClick - 34.39%
Yahoo - 11.54%
MSN - 9.86%
AOL - 4.98%
Adbrite - 2.34%
08 Apr 08 | Online Marketing | North American Market for Search Engine Marketing (SEM)
The North American SEM market is projected to grow to reach $25 billion by 2011. The estimated market size over the years as provided by SEMPO:
2007 - $12.2 billion
2008 - $15.7 billion
2009 - $18.8 billion
2010 - $22.4 billion
2011 - $25.2 billion
23 Mar 08 | Online Marketing | Countries With Most Click Fraud
16.6 percent of all clicks on ads in the last quarter of 2007 were click frauds. For the same period in 2006, the fraud percent was just 14.2. The top contributor nations to click fraud are
1. India - 4.3%
2. Germany - 3.9%
3. South Korea - 3.7%
4. Mexico
22 Feb 08 | Online Marketing | Growing Influence of New Media For Advertisers
Advertisers have observed that television has become less effective than it was two years ago as a medium for advertisements. The focus is hence shifting towards new media including online ads. Here are a few snippets:
62% advertisers feel TV is no more effective as before
65% are eager to advertise in Online TV shows
55% are eager to advertise on online Video-on-Demand
87% intend to spend more on online advertising this year
Tags: http://techcrunchies.com/wp-admin/post-new.php?posted=3
21 Feb 08 | Online Marketing | Who Clicks On My Ads?
It is a question that every webmaster asks himself - ‘Who is generating the Adsense money for his website’. If a recent study is to be taken seriously, 6 percent of web users generate over 50 percent of all clicks on ads. Most of these web users have incomes less than $40K and are males between 25 to 44 years of age.
If it is indeed such a homogeneous concentrated bunch of people clicking ads, the Internet economy shall not boom as it is expected to.
13 Feb 08 | Online Marketing | Is Ad-Supported Free Casual Games Better Than Paid Games?
Which is better - Free to play games, but embedded with 15 or 30 second ads between levels OR No-Ads, but paid casual games?
A survey has found that the former is preferred more by over 90 percent of the users. Among them, over 34 percent would not mind clicking on the ad to learn more about the product. 34 percent of the users also want ads that are closest to their needs. This is definitely a hint that behavioral targeting would work well for game ads.