Growth of Online Advertising in China
The Beijing Olympics is expected to provide a boost to the growth of online advertising in China. The market is expected to grow 52% this year largely due to the Olympics in China. Here is the projections in growth till 2012:
2007 : $924 million
2008 : $1404 million
2009 : $1952 million
2010 : $2752 million
2011 : $3716 million
2012 : $4942 million
The market shall thus be a 5 billion dollar market by 2012.
24 May 08 | Online Marketing | Trend of Ad Spending on Social Networks
Social Network Ad revenues account for 5.5% of revenue from all web ad revenues in US in 2008. This is predicted to increase to 6% in 2009. However, this is expected to lower to 5.8% or $2.4 billion by 2011 and lower further to 5.1% or $2.6 billion by 2012.
15 May 08 | Online Marketing | Top 10 Internet Advertisers by Media Value
The following ranking was based on data available for February 2008:
1. University of Phoenix Online
2. Bank of America : Consumer Services
3. Progressive Direct Auto Insurance Online
4. University of Phoenix
5. E-Trade Financial
6. LendingTree.com
7. Netflix
8. ScotTrade Online
9. Verizon Wireless
10. Classmates Online
10 May 08 | Online Marketing | American Pharma Spending Online
Pharma is one of the most profitable segments online. Here is the online spending on advertisements from Pharma companies (The stipulations to advertise are quite stringent on these companies)
2006 : $820 million
2007 : $975 million
2008 : $1190 million
2009 : $1530 million
2010 : $1950 million
2011 : $2200 million
22 Apr 08 | Online Marketing | Social, Word of Mouth Marketers
More and more marketers are resorting to unusual methods of marketing online according to a survey:
Word of mouth : 49%
Blogs : 49%
Social Networking : 49%
20 Apr 08 | Online Marketing | Top 15 Ad Networks for March
Thanks to AOL’s acquisition of Advertising.com, AOL’s Platform A is now the top Ad network in US:
1. Platform A
2. Yahoo Network
3. Google Ad Network
4. Specific Media
5. Valueclick Network
6. Tribalfusion
7. Casale Media Network
8. DRIVEpm
9. Adconian Media Group
10. Interclick
11. Traffic Marketplace
12. Collective Media
13. 24/7 Real Media
14. ADSDAQ by ContextWeb
15. Burst Media
15 Apr 08 | Online Marketing | Spending on Online Video Advertising
The projected spending on online video advertising for Asia , Europe and USA for 2008 and 2012:
ASIA:
2008 - $202 million
2012 - $3300 million
EUROPE:
2008 - $200 million
2012 - $2460 million
USA:
2008 - $260 million
2012 - $2100 million
10 Apr 08 | Online Marketing | American Ad Server Market Share for January 2008
Here is the list of the market share claimed by the companies for US Ad server space in terms of unique monthly users. DoubleClick acquisition indeed was a big boost to Google’s numbers:
Google - 35.3%
DoubleClick - 34.39%
Yahoo - 11.54%
MSN - 9.86%
AOL - 4.98%
Adbrite - 2.34%
08 Apr 08 | Online Marketing | North American Market for Search Engine Marketing (SEM)
The North American SEM market is projected to grow to reach $25 billion by 2011. The estimated market size over the years as provided by SEMPO:
2007 - $12.2 billion
2008 - $15.7 billion
2009 - $18.8 billion
2010 - $22.4 billion
2011 - $25.2 billion
23 Mar 08 | Online Marketing | Countries With Most Click Fraud
16.6 percent of all clicks on ads in the last quarter of 2007 were click frauds. For the same period in 2006, the fraud percent was just 14.2. The top contributor nations to click fraud are
1. India - 4.3%
2. Germany - 3.9%
3. South Korea - 3.7%
4. Mexico
22 Feb 08 | Online Marketing |