Average Monthly Smartphone Data Consumption

There has been a lot of strain on the wireless network ever since the smartphones came into existence. With increasing proliferation of such devices, the bandwidth consumption will only increase from here. Here is the projected average data consumption over smartphone devices on a per subscriber basis over the next few years for the US market according to a study (PDF link) by Rysavy research

2010 : 0.3 GB
2011 : 0.7 GB
2012 : 1.0 GB
2013 : 1.6 GB
2014 : 2.7 GB
2015 : 4.2 GB
2016 : 6.7 GB

Social Networking On Mobile Phones

Mobile phones are much better social connectors than traditional desktops. 91% of mobile internet users in USA have used it for social networking compared to just 79% of desktop users. Here are the top ways people use mobile phones to connect socially according to a study by Ruder Finn

Instant Messaging : 62%
Forward emails : 58%
Comment on social networks : 45%
Connect on social networks : 43%
Share content : 40%
Share photos : 38%

Growth In Mobile Data By Application

Mobile data traffic has been growing strong thanks to increased use of ‘over the top’ applications like Youtube and Skype. For instance, Youtube contributes to 32% of all mobile streaming bandwidth and 10% of all mobile bandwidth, while Skype has contributed to 77% of all VoIP bandwidth.

Here is how the different applications have grown in the second half of 2009
HTTP streaming : 99%
HTTP download : 73%
HTTP browsing : 57%
VoIP and IM : 47%
P2P : 39%

Global Mobile Data Traffic Growth Forecast

A recently released report from CISCO claims that the mobile data traffic will grow at a compounded annual growth rate (CAGR) of 40% between 2009 and 2014. The annual consumption of mobile data is expected to touch 40 exabytes (1 exabyte is 1 billion gigabytes) by 2014. Here are the projections for mobile internet traffic growth in this period

2009 : 0.09 EB/mo (exabytes per month)
2010 : 0.20 EB/mo
2011 : 0.60 EB/mo
2012 : 1.20 EB/mo
2013 : 2.20 EB/mo
2014 : 3.60 EB/mo

Mobile Banking Transactions Among American Customers

The future of mobile commerce appears to be bright with strong hints of increasing comfort level with mobile banking among consumers. Here are some statistics on the subject released by Mobile Marketing Association

92% of American adult consumers own a mobile phone

Results for 2009
17% of this population has performed a bank transaction via mobile phone
Most Popular Channels
Mobile Internet access : 11%
SMS : 8%
Mobile App : 5.5%

Forecast for 2011
22% of mobile owners are expected to use mobile phones for banking transactions
Most Popular Channels
Mobile Internet access : 14%
SMS : 8%
Mobile App : 8.5%

Mobile Internet In United Kingdom

There has been a substantial increase in mobile internet consumption in UK in the past one year. Here are some numbers about how the mobile internet medium has changed in the past one year

Unique user growth : 19.3%
Pageview growth : 50.1%

Top 10 websites
1. Facebook
2. Google
3. BBC.co.uk
4. Yahoo
5. Wikipedia
6. Live
7. Youtube
8. My.Opera.com
9. Bebo
10. Amazon.co.uk

There are bound to be discrepancies in the list since the study was conducted by Opera and hence there is a natural tendency for Opera’s own site to be among the most visited.

Smartphone Spending Propensity

Smartphones have no doubt catapulted mobile commerce. Smartphone users are now inclined to spend a lot more from their mobile phones than they were ready to in the past. However, mobile site functionality is continuing to be a turn off. A Compete.com study asked Smartphone users the maximum money that they are willing to spend for a single item over their handsets. Here are the results


Wi-Fi Enabled Mobile Phone Usage

With the advent of smartphones, the usage of Wi-Fi from mobile handsets have increased tremendously. A recent study by In-Stat reveals a few interesting points about Wi-Fi usage from mobile phones

Number of Wi-Fi enabled cell phones shipped in 2009 : 128 million
Number of Wi-Fi enabled cell phones shipped in 2010 : 184 million (43% growth)

Number of Wi-Fi Hot spots in 2009 : 202,000
Number of Wi-Fi Hot spots in 2010 : 245,000 (21% growth estimated)