Readership of American Newspaper Websites
The online audience for the US Newspapers grew by over 6 percent in 2007.
Traffic for US Newspaper websites in 2006 : 56.4 million
Traffic for US Newspaper websites in 2007 : 60 million
25 Jan 08 | Miscellaneous | Top Facebook Applications
Entertainment seems to be the craze with the majority of Facebook users. The most popular Facebook apps are
1. Top Friends (Slide)
2. Movies (Flixster)
3. Superpoke (Slide)
4. Compare People
5. iLike
6. Superwall (RockYou)
7. Likeness (RockYou)
8. Quizzes
9. Funwall (Slide)
10. Graffiti
How does Free Online Radio Last.FM Work?
Last.FM from CBS is supported by advertising. The service has access to over 3.5 million songs from four major labels and open to other independent labels also.
The user may simply select the song and listen to it while the ad is on the screen. However, he may not listen to a particular song more than 3 times.
Illegal Online Movie Downloads from College Campuses
A 2005 study by Motion Picture Association of America found that illegal downloading of movies online was an astounding 44 percent. Students from college campuses constitute 3 percent of the total market.
However, MPAA has corrected that the number was overstated by 300 percent. The actual figure stands at 15 percent.
Women’s Best Friend in Medical Advice
Internet is seemingly a better place for women to seek health information than even family and friends. The percent of respondents seeking health information from different sources are:
1. Medical Professionals 82%
2. Internet 60%
3. Friends and Family 51%
Industry Owning the Maximum Online Ad Inventory
For the American industry, the industry verticals that spend the maximum on Online ads are
1. Financial Services 29%
2. Telecommunications 14%
3. Web Media 14%
4. Retail Goods 12%
5. Automotive 7%
Ideal Web Page Design?
It is found that 57 percent of online users navigate their favorite sites from the home page. A study shows that more and more space should be given to promotion than plain content.
40 to 50 percent of the page real estate should be dedicated to the promotion and navigation content
20 to 30 percent area should be dedicated to the story content
10 to 15 percent area should be on user generated elements
15 to 20 percent of the area should carry advertisements
16 Jan 08 | Miscellaneous | Researching Health and Beauty Tips Online
Amongst the American consumer of Health and Beauty tips, over 63 percent research the product online before making the purchase. Owing to this, the ad spending on the internet by the health and beauty care companies has also increased. It has risen from 2.8 percent of total ad spending in 2004 to 3.1 percent in 2006.
Top 10 Gaining Categories for US Market in December
The top 10 categories that attracted the maximum traffic for the month of December:
1. Fragrances/Cosmetics
2. Consumer Goods
3. Jewelry/Luxury Goods/Accessories
4. Shipping
5. Retail - Music
6. Gay/Lesbian
7. Retail - Food
8. Weather
9. Sports/Outdoors
10. Flowers/Gifts/Greetings
Amazon Vs. eBay
eBay has always beaten Amazon when it comes to traffic. However, for the holiday season in December Amazon had won over eBay for the first time ever.
59,624,000 Americans clicked to Amazon compared to 59,374,000 who clicked into eBay.