How to Improve Efficacy of Public Service Announcements?

Possibly the Scotland way! Previous studies in Scotland showed that out of 902 Television Public Service Announcement ads showed in over 30 markets, only 11.2% of the audience even watched a single ad. Scotland is now trying the virtual real estate to house its billboards – those virtual billboards on the Xbox 360 games: Project Gotham Racing 4, NBA Live, and Need for Speed: Carbon

Video games cater to over 73 percent of the 15-24 year old group. The project shall cost 10,000 pounds.

What's most popular at Amazon this season?

62.5 items were ordered on Amazon every second on December 10. The best sellers at Amazon from November 15 to December 19 are

Toys : Jakks EyeClops Bionic Eye, IlluStory Make Your Own Story Kit and Spinmaster Air Hogs Havoc Heli

Videogames : Nintendo Wii, “Super Mario Galaxy” and “Call of Duty 4.”

DVD : “Harry Potter and the Order of the Phoenix,” “Planet Earth: The Complete BBC Series” and “Pirates of the Caribbean: At World’s End.”

Books : “Eat, Pray, Love” by Elizabeth Gilbert, “The Dangerous Book for Boys” by Conn Iggulden and Hal Iggulden and “I Am America (And So Can You)” by Stephen Colbert

Music : “Noel” by Josh Groban, “Raising Sand” by Robert Plant and Alison Krauss and “As I Am” by Alicia Keys

Consumer Electronics : Garmin GPS, Canon PowerShot digital Elph cameras and Samsung LCD HDTVs.

PC : Apple MacBook, Nokia Internet Tablet PC and HP Pavilion Entertainment Notebook PC.

Home Improvement : Black & Decker auto wrench, Black & Decker Gecko grip level and Leatherman Micra multitool

Watches : Timex heart rate monitor watch, LEGO Kids’ Star Wars Darth Vader watch and Skagen women’s Silver Dial mesh bracelet watch

What to buy for the holiday season?

Buy videogames this Christmas!! A Comscore study shows that Videogames and consoles have had an 145% increase in sales compared to the holiday season till date last year. Furniture appliances have grown 45% and sports equipments have grown by 30%. Toys, Consumer electronics and Books/Magazines have grown by 17 percent each.

Money spent online on holiday season purchase till date : $14 billion
Highest single day spending online : November 26 ($733 million)