Growth of Gaming Industry in US
The American gaming industry growth rate was a prolific 34 percent to reach $1.33 billion for the month of February. This includes the sales of both the hardware and the software. Two of the gaming consoles manufacturers, Nintendo Wii and Microsoft Xbox had such high demand in this period that they fell short of supply.
Hardware grew 19% to reach $480 million while the software sales grew 47% to reach $668.7 million
19 Mar 08 | Gaming | Growth of Gaming Market in Germany
Gamers are fast moving from video games on their personal computers to game consoles in Germany. The sale of game consoles grew by 21 percent to reach $2.1 billion. The three most attractive channels of games in terms of growth and market worth are:
1. Game Consoles - 1.36 billion euros (21% growth)
2. PC games - 458 million euros (3% fall)
3. Mobile Games - 360 million euros (65% growth)
09 Mar 08 | Gaming | Projected Mobile Gaming Revenues in North America, Europe and Asia Pacific
The Estimates for revenues from mobile phone gaming industry for USA, Canada:
2007 - $717 millions
2011 - 1700 millions
In comparison, the revenues from the Asia Pacific region is estimated to be:
2007 - $1.8 billions
2011 - $4.6 billions
By 2011, North America will constitute 17.7% market share while Asia Pacific will consitute 48%. Europe will contribute to 21 percent of the market by this time period.
Projection of American In-Game Advertising Spending
The projection of the US in-game advertising market for the years 2007 - 2012:
2007 - $295 millions
2008 - $403 millions
2009 - $511 millions
2010 - $589 millions
2011 - $625 millions
2012 - $650 millions
05 Mar 08 | Gaming | Sale Figures of Gaming Consoles in Japan
A look into the sales figures for consoles in Japan for the month of February:
Nintendo Wii - 331,627 consoles
Playstation 3 - 89,131 consoles
XBox 360 - 14,079 consoles
Among the best selling games for the month of February, the lead position is again held by Nintendo. Their direct productions Super Smash Bros. Brawl and Wii Fit sold 1.33 million and 309,311 copies respectively.
29 Feb 08 | Gaming | Is Ad-Supported Free Casual Games Better Than Paid Games?
Which is better - Free to play games, but embedded with 15 or 30 second ads between levels OR No-Ads, but paid casual games?
A survey has found that the former is preferred more by over 90 percent of the users. Among them, over 34 percent would not mind clicking on the ad to learn more about the product. 34 percent of the users also want ads that are closest to their needs. This is definitely a hint that behavioral targeting would work well for game ads.
Eight Most Upcoming Games for 2008
This is not about Olympics. Here is a list of eight most hyped video games for 2008:
Grand Theft Auto IV
KillZone 2
LittleBigPlanet
Metal Gear Solid 4 - Guns of the Patriots
Spore
Super Smash Bros. Brawl
Too Human
Wii Fit
29 Jan 08 | Gaming | How Many Play World of Warcraft
The game now has 10 million paying subscribers worldwide. This includes 5.5 million players in Asia, 2.5 million in the US and 2 million in Europe. The membership amount is around $15 per month for one member.
Video Gaming in India
India’s internet population is 42 million strong
Percentage of them that are active gamers : 5%
Revenues from Gaming in India : $30 million per year
Which firms have a presence in Virtual Worlds?
The following is just a few of the many present in virtual worlds for marketing their brands
Second Life
Microsoft
Starwood Hotels
Reuters
CBS
CSI (franchise)
This besides, there are also
Coca Cola - CosmoGirl
Disney - Club Penguin
Nickelodeon - Nicktrapolis