Growth Of eBay In India

A low internet penetration and customer apprehensions has meant that eCommerce is still not huge in India. Despite this, in absolute terms, the volumes are impressive. With the acquisition of in the early part of the decade, eBay has set up a significant eCommerce presence in the non-ticketing category. Here are some numbers about eBay in India

Number of unique users : 1.6 million

Shopping Catalog
2005 : 75,000
2009 : 350,000

Penetration of PaisaPay, the payment gateway
2005 : 15%
2008 : 54%
2009 : 70%

Share Of eCommerce In Overall Turnover Among European Enterprises

Online commerce is turning to be one of the major revenue drivers for enterprises in Europe. In a recently released report (PDF) by Eurostat, the overall contribution of eCommerce among Enterprises in the European Union is revealed to be close to 12%. Here are a few other interesting stats

Countries With Highest Contributions From eCommerce
Ireland : 26%
Finland : 18%
Sweden : 18%
Czech Republic : 15%
Germany : 15%
United Kingdom : 15%
Hungary : 14%
France : 13%

Countries With Lowest Contribution From eCommerce
Bulgaria : 1%
Cyprus : 1%

Contribution from within the country : 73%
Contribution from other countries inside EU : 19%
Contribution from outside EU : 8%

Please note for some reason, this latest report has reported numbers from 2008.

Factors Influencing Online Purchases

If your online store is not delivering encouraging conversion rates, you can probably try one of the following stratgies. In a study by Compete, free shipping was one of the most important ‘incentives’ that will influence purchasing decision. Here are the results from the survey. The numbers reflect the number of respondents who confessed to have been swayed by these factors

Free Shipping : 93%
Free Returns : 67%
In-Store return option : 60%
In-Store pickup option : 50%
Chat live with sales rep : 18%
Remotely shop online with friends : 5%

Top Growing eCommerce Categories

There was a 4% increase in online commerce in the holiday shopping season of 2009 compared to the sale numbers in the last months of 2008. But the top categories have shown a terrific growth in terms of dollar sales in the YoY comparison. Here are the top five eCommerce categories and their growth over the previous year

1. Jewelry and Watches : 20%
2. Consumer Electronics : 15%
3. Event Tickets : 8%
4. Computer Hardware : 7%
5. Books and Magazines : 6%

China eCommerce Statistics

The Chinese eCommerce market is growing and most of it is through consumer-to-consumer selling on sites such as Here are some interesting statistics on the demographics of Chinese eCommerce industry

Number of Chinese online shoppers in 2008 : 63 million
Number of Chinese online shoppers in 2009 : 87 million (38.9% growth YoY)

Average age : 18-30 years
Occupation : Students and white collared workers
Monthly Income : USD 146 to USD 439
Commodity Purchased : Majorly clothing and household goods
Value of online purchases : USD 17.5 billion (first half of 2009 only)
Share of : 89%

State of eCommerce in India

Visa recently studied the state of eCommerce in India that showed that the eCommerce segment has really been picking up well in India. Nevertheless, I am skeptical about the findings since the numbers do not seem to reflect the average user’s behavior

Average online spend by Indian internet user : $2,066 in the past one year
(This number was $2,526 for the whole of Asia Pacific)

57% of internet users had shopped online in the past one year

Largest Online Shopping Categories
Airline tickets : $700
Online travel agents : $361
Travel Accomodation : $253

Value of eCommerce
2006 : $0.8 billion
2009 : $2.8 billion
2011 : $5.6 billion

Social Marketing For eCommerce

Purchasing stuff over the web increases when you know there are a lot more people doing it, and also when you are recommeded to it by your own network of family and friends. All this is forcing e-tailers to go the social marketing way. Here are the different marketing options (social and otherwise) eCommerce retailers plan to take up in the coming year

Social marketing : 49.5% (of respondents)
Video : 35.7%
Blogs :34.1%
Customer ratings and review : 34.1%
Live chat : 22.5%
Product personalization : 22.5%
Advanced rich media : 21.4%
Advanced Search : 20.9%
Mobile commerce : 19.2%
Content delivery network : 12.6%
Product Configuration : 12.1%