Category — Demographics

Mexico is among the hub of Internet growth in the past few years. Here are a few numbers to complement this growth:

Internet user base grew 10% to 13 million users in the past one year
Average Internet user spends 26 hours per month on the world wide web
Instant messaging is the most popular activity used by 32.4% of the Internet population

The teenagers population (12-17 years of age) that shall have access to Internet is expected to crawl from 20 million odd presently to 22 million by 2013. Here are the projected numbers:

2009 : 20.7 million
2010 : 21.3 million
2011 : 21.8 million
2012 : 22.2 million
2013 : 22.7 million

Children in rich families get online much earlier than those in other families, seemingly. They form close to 10 percent of all Internet users from families with household income of more than $100,000 per annum. Here is the age wise split of the affluent internet users:

2-11 : 10.2%
12-17 : 12%
18-24 : 9.4%
25-34 : 11.3%
35-44 : 19.9%
45-54 : 21.6%
55-64 : 11.5%
65+ : 4%

Asia has a lesser inclination to social networks as compared to Europe, but it is still a healthy internet population that is in to social networking. Here is the percent of the internet population of various countries who are on social networks.

Singapore : 74.3%
Australia : 68.3%
South Korea : 68%
Malaysia : 66.6%
Hong Kong : 62.8%
New Zealand : 62.8%
India : 60.3%
Japan : 50.9%
China : 45.6%
Taiwan : 42.4%

A majority of the Internet users are on to social networking in Europe. Social networking in France has grown 45%! Here is the percent reach of social networks among the population of Internet audience in the various countries of Europe.

UK : 79.8%
Spain : 73.7%
Portugal : 72.9%
Denmark : 69.7%
Italy : 69.3%
Belgium : 68.2%
Germany : 67.3%
Ireland : 66.9%
Finland : 66.2%
Sweden : 65.4%
Switzerland : 64.7%
France : 63.9%
Russia : 63.5%
Netherlands : 63%
Norway : 58.9%
Austria : 49.7%

More women are getting online than men and this trend is expected to increase in the next few years. Here is the share of men in percentage for 2008 and the coming years:

2008 : 48.2%
2009 : 48.2%
2010 : 48.2%
2011 : 48.1%
2012 : 48%
2013 : 47.9%

The African American population has had relatively lesser Internet penetration compared to the other ethnic groups in the US. However, the gap has been reducing. Here is the projected Internet penetration of African Americans till 2013:

2008 : 46.4%
2009 : 48.7%
2010 : 51%
2011 : 53.2%
2012 : 54.8%
2013 : 56.4%

Men shall continue to outnumber women in terms of Internet usage in the United Kingdom, though the gap is closing in gradually. Here is a projection of the gender distribution among Internet users in England.

2008

Men : 51.1%
Women : 48.9%

2009

Men : 51.1%
Women : 48.9%

2010

Men : 51%
Women : 49%

2011

Men : 50.8%
Women : 49.2%

2012

Men : 50.6%
Women : 49.4%

2013

Men : 50.5%
Women : 49.5%

Inspite of the huge adoption of mobile internet among British internet users, the growth rate of internet has still surpassed WAP.

Internet:

Grew 11 percent from last year
70% of the population (35 million users) now use Internet
Male : Female ratio is 52:48

Mobile Internet:

Grew 9 percent from last year
25% of the population (12.9 million people) now use Internet on mobile
Male : Female ratio is 59:41

Baby boomers form the largest segment of the US Internet population. Here is their percent share of the entire American Internet population from 2008 projected till 2013:

2008 : 29.4%
2009 : 28.8%
2010 : 28.3%
2011 : 27.7%
2012 : 27.3%
2013 : 26.8%