Distribution of Orkut Users in USA
USA ranks third in terms of the number of Orkut users with Americans comprising 14.89% of the total Orkut member base. Within USA, the popularity of Orkut in the different states are ranked along with their representation in the total American userbase as under
1. California - 20%
2. New York - 11%
3. Florida - 8%
4. Texas - 7%
5. Massachusetts - 6%
6. New Jersey - 6%
7. Illinois - 4%
8. Georgia - 2.5%
9. Pennsylvania - 2.5%
10. Virginia - 2.4%
12 Feb 08 | Demographics | Internet Penetration in Russia
The online population in Russia has taken off and expected to boom in the next few years. The numbers for 2007 and the projections till 2012 are given below:
2007 : 35 million
2008 : 40.3 million
2009 : 45.4 million
2010 : 50.4 million
2011 : 54.9 million
2012 : 59 million
By 2012, internet penetration is projected to reach 42.7% of the population
07 Feb 08 | Demographics | Growth of ECommerce in India
India’s share of online commerce is projected to grow from 1.3 percent of Asia-Pacific in 2006 to 3.3 percent by 2011. The projected value of the market over the years and projected for the upcoming years are:
2006 : $800 million
2007 : $1.2 billion
2008 : $1.9 billion
2009 : $2.8 billion
2010 : $4.1 billion
2011 : $5.6 billion
Is Localization of Website Content Good?
Average number of languages for the top 10 global brands : 30
Only 37% of American websites do not provide content in other major languages
Websites that provide content customized to a local population are found to fare better in a global market.
Top 10 Websites in Canada
The top ten websites in terms of the number of unique visitors from Canada for the month of December 2007 are:
1. Microsoft
2. Google
3. Yahoo
4. Facebook
5. eBay
6. Time Warner
7. Wikipedia
8. Yellow Pages Group
9. Amazon
10. Apple Group
World’s Largest Internet Market by Users
China is slated to overtake USA as the largest Internet market in terms of the number of users. The Chinese internet market rose to 53% to 210 million at the end of 2007 up from 137 million at the end of 2006 and 162 million in June 2007
Asian American Internet Usage Figures
Number (in millions) of Asian Americans online:
2006 : 10.2
2007 : 10.9
2008 : 11.6
2009 : 12.3
2010 : 13
2011 : 13.7
A majority of Asian Americans are Chinese, Japanese, Korean, Indian and Filipino.
Popularity of Video Sharing Among Young Adults
More than one third of young adults had visited Youtube or other video sharing website in December.
Percentage of Young adults (18-29 years) visiting Video sharing site in Dec 2006: 55%
Percentage of Young adults (18-29 years) visiting Video sharing site in Dec 2007: 70%
Hispanics’ Tolerance to Email Marketing
US Hispanics have greater tolerance to Email marketing compared to Non-Hispanic US citizens. This is attributed to the larger time spent online.
Number of emails per month Hispanics welcome from companies they know : 11
Number of emails per month non-Hispanics welcome from known companies : 7. 4
Most Popular Finance Website
According to the Comscore rating released for December:
1. AOL Finance - 13.5 million unique visitors
2. Yahoo - 13.2 million unique visitors
3. MSN Money - 11 million unique visitors