Category — Demographics

Internet in Mexico is growing at a healthy pace. Though it does lag behind quite a few Latin American countries, the overall penetration and numbers are very healthy. Here are a few stats that will elucidate the state of internet in Mexico better

Internet penetration in Mexico : 25%-30%
48% of all Internet users are between 15-24 years of age (26% worldwide)
5% of marketing spend is digital

Social Media
9.7% of internet users read blogs
6.6% people write blogs
8.1% are on social networks
8.0% upload pics online
6.3% upload videos online
10.4% watch online videos
7.9% download podcasts
5% use RSS feeds

More women are into Facebook in the US than men. In the most recent study, there were over 34.3 million American men and 45.4 million American women who were registered on Facebook.

Here is the percent-wise distribution (of the whole US population) in the various age categories

13-17
Men : 4.64%
Women : 6.15%

18-25
Men : 13.43%
Women : 15.18%

26-34
Men : 9.91%
Women : 13.17%

35-44
Men : 8.03%
Women : 10.91%

45-54
Men : 4.64%
Women : 7.4%

55-65
Men : 2.38%
Women : 4.14%

Total Men : 43.03%
Total Women : 56.97%

Lifestyles seemingly are very different when it comes to the internet behavior of Americans vis-a-vis Europeans.

Peak Internet traffic in Europe : 7 PM GMT
Peak Internet traffic in USA : 11 PM EDT – 3 AM EDT

Late night traffic spike in USA is due to:
Adult Entertainment videos
Web surfing (52%)
P2P : 15-20%

The numbers may not be proportionate to the population, but the Indian users are very highly engaging:

The number of broadband subscribers : 6.8 million
The number of Active Internet users in 2009 : 54 million (login at least once a month)
Growth forecast in active internet users in 2010 : 34%

Facebook grew 156% in India in the past 12 months
Indians are among the top 10 on Twitter

Not all women who are on sites like Facebook are there to answer those ‘How many crushes do I have’ kind of quizzes. A study of American women revealed the following more serious looking reasons why women visit social networks (ranked by importance):

1. Network profesionally
2. Stay up-to-date with friends
3. Promote business
4. Stay up-to-date with her groups
5. Research product or service
6. Stay up-to-date with family
7. Work requires it
8. Get advice
9. Find deals and discounts
10. Find new friends
11. Follow her hobby
12. Check up on kids

No photo-sharing? The study doesn’t sound convincing to me!

What is the population of Internet users in United Kingdom? It is definitely projected to grow to the following numbers in the coming years:

2009 : 37.1 million
2010 : 38.4 million
2011 : 39.6 million
2012 : 40.8 million
2013 : 42.0 million

USA accounts for 62% of all Twitter users. Then, it should come as no surprise that four out of the top five cities with the most number of Twitter users are from US. The top five list:

1. New York
2. Los Angeles
3. Toronto
4. San Francisco
5. Boston

Los Angeles is the city with the fastest growth.

2009 has been a tremendous year for the proliferation of Facebook among the elderly. The numbers have been so good that their numbers (55+ age group) has surpassed the number of high school students that saw a decline in demographic share.

Number of 55+ population in January 2009 : 954,680 (2.3% of total Facebook user base)
Number of 55+ population in July 2009 : 5,859,160 (8.1% of total Facebook user base)

Orkut is the largest social network in India. Here are a few interesting facts about the social network’s presence in India.

Page views per month : 5 billion
Active users per month : 13 million (40% of Indian internet users)
Average visit frequency : 10 times per month
Average visit length : 13 minutes

Who views online classifieds? Here is a list based on the percentage of respondents from different age groups who accepted to have used online classifieds:

18-24 : 49%
25-34 : 62%
35-44 : 57%
45-54 : 48%
55-64 : 35%
65+ : 26%