Category — Demographics

Lifestyles seemingly are very different when it comes to the internet behavior of Americans vis-a-vis Europeans.

Peak Internet traffic in Europe : 7 PM GMT
Peak Internet traffic in USA : 11 PM EDT – 3 AM EDT

Late night traffic spike in USA is due to:
Adult Entertainment videos
Web surfing (52%)
P2P : 15-20%

The numbers may not be proportionate to the population, but the Indian users are very highly engaging:

The number of broadband subscribers : 6.8 million
The number of Active Internet users in 2009 : 54 million (login at least once a month)
Growth forecast in active internet users in 2010 : 34%

Facebook grew 156% in India in the past 12 months
Indians are among the top 10 on Twitter

Not all women who are on sites like Facebook are there to answer those ‘How many crushes do I have’ kind of quizzes. A study of American women revealed the following more serious looking reasons why women visit social networks (ranked by importance):

1. Network profesionally
2. Stay up-to-date with friends
3. Promote business
4. Stay up-to-date with her groups
5. Research product or service
6. Stay up-to-date with family
7. Work requires it
8. Get advice
9. Find deals and discounts
10. Find new friends
11. Follow her hobby
12. Check up on kids

No photo-sharing? The study doesn’t sound convincing to me!

What is the population of Internet users in United Kingdom? It is definitely projected to grow to the following numbers in the coming years:

2009 : 37.1 million
2010 : 38.4 million
2011 : 39.6 million
2012 : 40.8 million
2013 : 42.0 million

USA accounts for 62% of all Twitter users. Then, it should come as no surprise that four out of the top five cities with the most number of Twitter users are from US. The top five list:

1. New York
2. Los Angeles
3. Toronto
4. San Francisco
5. Boston

Los Angeles is the city with the fastest growth.

2009 has been a tremendous year for the proliferation of Facebook among the elderly. The numbers have been so good that their numbers (55+ age group) has surpassed the number of high school students that saw a decline in demographic share.

Number of 55+ population in January 2009 : 954,680 (2.3% of total Facebook user base)
Number of 55+ population in July 2009 : 5,859,160 (8.1% of total Facebook user base)

Orkut is the largest social network in India. Here are a few interesting facts about the social network’s presence in India.

Page views per month : 5 billion
Active users per month : 13 million (40% of Indian internet users)
Average visit frequency : 10 times per month
Average visit length : 13 minutes

Who views online classifieds? Here is a list based on the percentage of respondents from different age groups who accepted to have used online classifieds:

18-24 : 49%
25-34 : 62%
35-44 : 57%
45-54 : 48%
55-64 : 35%
65+ : 26%

Mexico is among the hub of Internet growth in the past few years. Here are a few numbers to complement this growth:

Internet user base grew 10% to 13 million users in the past one year
Average Internet user spends 26 hours per month on the world wide web
Instant messaging is the most popular activity used by 32.4% of the Internet population

The teenagers population (12-17 years of age) that shall have access to Internet is expected to crawl from 20 million odd presently to 22 million by 2013. Here are the projected numbers:

2009 : 20.7 million
2010 : 21.3 million
2011 : 21.8 million
2012 : 22.2 million
2013 : 22.7 million