Category — Demographics

In a recent study by GreyStripe, “iPhone Moms” or the mothers of children who use iPhones is found to be a significant proportion of the whole iPhone population. Here (PDF link) are some interesting usage statistics among the iPhone moms

iPhone moms constitute 29.5% of all iPhone users
59% of iPhone moms let their children use their iPhones

Popular Activities
Personal entertainment (music,web surfing,etc) : 90%
Checking Emails : 79.57%
Organization (calendar,scheduling) : 64%
Locate nearest store : 60%
Manage shopping lists : 41.94%
Comparison Shopping : 39.43%
Check items on sale : 22.94%
Recipe resource : 22.58%
Download coupons : 19%

This has been a constant worry that women are under-presented in the IT jobs. While some have taken this as an issue of ‘glass ceiling’, it looks more as an issue of women seeing this as a not-so-attractive industry – because of the similar percentage of representation across the various IT roles.

Computer Operators : 51.4%
Operations Research Analysts : 47.6%
Computer support specialists : 27.7%
Computer scientists : 27.5%
Information Systems Manager : 27.2%
Database administrators : 29.2%
Network systems and Data communication analysts : 23.7%
Network and Computer systems administrators : 21.4%
Computer programmers : 22.4%
Software engineers : 20.9%
Hardware engineers : 19.4%
Computer and Mathematical occupations (Overall) : 24.8%

How much time do we spend on social networking? If this study is to be believed, social networking can well be a full time profession for some of us. Here is the average time spent per month on social networks among 18-24 year olds

Less than 10 hours : 18%
10-20 hours : 24%
21-30 hours : 17%
31-40 hours : 16%
41-50 hours : 6%
51-100 hours : 11%
More than 100 hours : 9%
(adds up to 101%!)
Source

I do not have a comprehensive distribution chart for the users of popular business networking website LinkedIn. However, according to a recent blog post by the LinkedIn CEO, here is what we know

Total number of users : 50 million
First million users acquired in 477 days
The last million users acquired in 12 days!

Major user locations
USA : 25 million
Europe : 11 million
India : 3 million

India is the country with the fastest overall growth while Netherlands is the country with fastest growth per capita outside US at 30%

Over 95% of college student in the US have access to the Internet. This number is likely to increase over the next five years where it will cross the 96% barrier. Here are the projected internet users numbers as a percent of total college goers in the country

2008 : 95.4%
2009 : 95.7%
2010 : 96%
2011 : 96.2%
2012 : 96.5%
2013 : 96.8%

Facebook and MySpace are the number one and two social networks in US respectively. How do the profiles of users from these two social networks stack up against each other. We’ll see

MySpace
18-24 : 32.37%
25-34 : 22.43%
35-44 : 22.21%
45-54 : 16.25%
55+ : 6.84%

Facebook
18-24 : 26.96%
25-34 : 23.31%
35-44 : 18.46%
45-54 : 17.74%
55+ : 13.53%

Close to one-fifths of Facebook users are now above the age of 45, which is interesting because this can potentially be detrimental to one another social network – Classmates.com, one of the earliest social networks where a good majority are the older people looking for lost classmates.

Here is the age-wise distribution

13-17 : 10%
18-25 : 29%
26-34 : 23%
35-44 : 19%
45-54 : 12%
55-65 : 7%

I don’t get it. Isn’t there even a fraction of the population that is above 65 or below 13?

There are more men than women among the 56.9 million mobile internet users in the US. What is more noteworthy is that a majority of the American mobile internet users are in the age bracket of 35-54 years of age. Here is the entire distribution

13-17 : 12%
18-24 : 11%
25-34 : 28%
35-54 : 38%
55-64 : 9%
65+ : 3%

Mobile internet users in USA increased by 34% in the past year and they now number around 56.9 million. The growth rate among women was higher than men by 9 percentage points. But ultimately, there are still more men than women on the mobile web

Men : 53%
Women : 47%

Women rule in most of the social networks, except one, where they just cannot beat the men anytime soon – Digg.com. Also, never knew Twitter, MySpace and Facebook were all so girly. Wonder if all those fake accounts on Twitter were discounted or not.

Where Equality Rules
Bebo
LinkedIn
Youtube

Where Men Rule
Digg : 64%

Where Women Rule
Delicious : 52%
Hi5 : 54%
Flickr : 55%
Friendfeed : 55%
Twitter : 57%
Facebook : 57%
Classmates : 64%
MySpace : 64%