Gender Distribution of American Internet Population
Women have been surprisingly outnumbering men in terms of the number of online population. The numbers and projections till the year 2012 are:
2007: 90.8 million males and 97.3 million females
2008: 93.5 million males and 100.4 million females
2009: 96.4 million males and 103.7 million females
2010: 99.3 million males and 106.9 million females
2011: 101.9 million males and 110 million females
2012: 104.1 million males and 112.8 million females
22 Mar 08 | Demographics | Population of Online US Adult Female With Children
35 million - This is the number of American women with children under 18 who are online. This is more than 40 percent of all online women in US. The projected increase in their numbers till 2012:
2007 - 34.2 million
2008 - 35.3 million
2009 - 36.5 million
2010 - 37.7 million
2011 - 38.7 million
2012 - 39.6 million
14 Mar 08 | Demographics | Whites,the Most Avid Bloggers
A study into the race of the bloggers reveals the following information:
69.7% of bloggers are White/Caucasian
12.2% of them are African Americans or Blacks
3.7% of the bloggers are Asian
28 Feb 08 | Demographics | Top 10 Websites in Canada
Google has beaten Microsoft in the race to the top of the Canada websites ratings. The top 10 websites are
1. Google
2. Microsoft
3. Yahoo
4. Facebook
5. eBay
6. Wikipedia
7. AOL
8. Yellow Pages Group
9. Amazon
10. Apple
26 Feb 08 | Demographics | Demographic Profile of Google and Yahoo Search Users
The age-wise distribution of Yahoo Search users:
18-24 : 19.33%
25-34 : 23.13%
35-44 : 22.34%
45-54 : 17.97%
55+ : 17.23%
The age-wise distribution of Google Search users:
18-24 : 17.91%
25-34 : 20.37%
35-44 : 22.93%
45-54 : 20.07%
55+ : 18.72%
Yahoo search was studied to be more used by the population of “aspiring contemporaries” while Google was used more by the “affluent suburbia”. People who spend more than $500 online were inclined to use Google more.
16 Feb 08 | Demographics | Distribution of Orkut Users in USA
USA ranks third in terms of the number of Orkut users with Americans comprising 14.89% of the total Orkut member base. Within USA, the popularity of Orkut in the different states are ranked along with their representation in the total American userbase as under
1. California - 20%
2. New York - 11%
3. Florida - 8%
4. Texas - 7%
5. Massachusetts - 6%
6. New Jersey - 6%
7. Illinois - 4%
8. Georgia - 2.5%
9. Pennsylvania - 2.5%
10. Virginia - 2.4%
12 Feb 08 | Demographics | Internet Penetration in Russia
The online population in Russia has taken off and expected to boom in the next few years. The numbers for 2007 and the projections till 2012 are given below:
2007 : 35 million
2008 : 40.3 million
2009 : 45.4 million
2010 : 50.4 million
2011 : 54.9 million
2012 : 59 million
By 2012, internet penetration is projected to reach 42.7% of the population
07 Feb 08 | Demographics | Growth of ECommerce in India
India’s share of online commerce is projected to grow from 1.3 percent of Asia-Pacific in 2006 to 3.3 percent by 2011. The projected value of the market over the years and projected for the upcoming years are:
2006 : $800 million
2007 : $1.2 billion
2008 : $1.9 billion
2009 : $2.8 billion
2010 : $4.1 billion
2011 : $5.6 billion
Is Localization of Website Content Good?
Average number of languages for the top 10 global brands : 30
Only 37% of American websites do not provide content in other major languages
Websites that provide content customized to a local population are found to fare better in a global market.
Top 10 Websites in Canada
The top ten websites in terms of the number of unique visitors from Canada for the month of December 2007 are:
1. Microsoft
2. Google
3. Yahoo
4. Facebook
5. eBay
6. Time Warner
7. Wikipedia
8. Yellow Pages Group
9. Amazon
10. Apple Group