Tech Crunchies - Internet Statistics and Numbers » Demographics

Mobile Social Network Usage By Age

Anand — Thu, 04 Mar 2010 04:02:24 +0000

Unlike popular perception, it is not the kids and young adults social networking on the go with their mobile phones. Instead it is mostly the middle aged parent who is most active on mobile social networks.

Nielsen presents an age-wise breakup of mobile social network users based on data for December 2009

13-17 : 7%
18-24 : 16%
25-34 : 34%
35-54 : 36%
55-64 : 5%
65+ : 2%

Demographic Profile Of Social Gamers

Anand — Thu, 18 Feb 2010 04:55:54 +0000

A comprehensive study of social gamers (which includes games like Farmville and Mafia Wars) was conducted by Information Solutions Group in USA and UK. Here are some interesting results from the survey (PDF link). Please note the stats provided are as a percentage of Internet users in the respective regions who play social games at least once a week.

Gender Profile of Social Gamers

	US	UK	Overall
Male	46%	42%	45%
Female	54%	58%	55%

Age Profile Of Social Gamers

	US	UK	Overall
<18	0%	1%	1%
18-21	4%	8%	5%
22-29	11%	22%	14%
30-39	20%	25%	21%
40-49	20%	22%	20%
50-59	26%	15%	22%
60+	20%	8%	16%
Overall	48%	38%	43%

Income Profile Of Social Gamers

USA
<$15K	8%
$15K - $24K	12%
$25K - $34K	14%
$35K - $49K	17%
$50K - $74K	21%
$75K - $99K	11%
$100K +	12%

UK
<£700	6%
£7500-£11999	7%
£12000-£14999	9%
£15000-£24999	19%
£25000-£37999	20%
£38000-£49999	11%
£50000-£74999	8%
>£75000	4%

Internet Usage Among African American Population

Anand — Tue, 09 Feb 2010 04:12:55 +0000

In a study published on eMarketer last year, the internet penetration among the African Americans is close to 50%. While this might not be a particularly exciting factor for online marketers, the following numbers about African Americans who access the internet should.

Average time spent online : 18 hours per week (15 hours/week on TV)
Internet access via PC : 93%
Internet access via mobile phone : 76%
Social Networkers : 50%
Avid downloaders of digital content : 66%

Most Popular Websites Among Senior Citizens

Anand — Fri, 11 Dec 2009 04:16:52 +0000

The generation gap is seemingly narrowing online with popular online destinations among the senior citizens (65+) being not too different from what it could be for Boomers or younger. Here are the top ten websites that is popular among people of the older age group (ranked by monthly uniques)

1. Google Search : 10.2 million
2. Windows Media Player : 8.24 million
3. Facebook : 7.9 million
4. Youtube : 7.6 million
5. Amazon : 5.6 million
6. Yahoo Mail : 5.6 million
7. Yahoo Search : 5.5 million
8. Yahoo homepage : 5.3 million
9. Bing : 4.5 million
10. Google Maps : 4.3 million

Wait, let me explain. Windows Media Player does not fit in, but probably is in there in this list prepared by Nielsen because of the number of websites that embed the player in their sites. Sort of weird that Nielsen should include that, but they just did.

E-Reader Demographics

Anand — Sat, 05 Dec 2009 04:17:32 +0000

The e-book reader market is assumed to be worth $431 million in 2009 riding on the sale of close to 22 million e-readers this year. Who is buying these e-readers? Here are some stats on the e-book readers demographics

Gender ratio : 56.3% men and 43.7% women
Average age : 35-54 years
Average household income : $100K+
Average minimum education : Bachelors’ or Post Graduate

UK Internet Users Statistics

Kasthuri VN — Tue, 01 Dec 2009 05:38:51 +0000

I must admit that this statistic caught me by surprise. The percent of Internet users in UK looks pretty lower than one would have assumed. First let us look at how the internet users in the UK are distributed across the different age groups

Age	Male	Female
2-17	6.2%	6.6%
18-34	12.6%	15.3%
35-49	14.3%	14.7%
50-64	12.3%	10.5%
65+	5.1%	2.5%
TOTAL	50.5%	49.6%

The study was conducted by Nielsen. One possible reason why the percentages appear low is because the study was conducted for one particular month – September. Another study conducted on the frequency of internet usage shows that a lot many of the internet users access the internet at an interval higher than 30 days, and it is probably why the internet penetration gathered inside a single month looks pretty low.

Male vs. Female Gender Distribution on Social Networks

Anand — Tue, 01 Dec 2009 04:08:35 +0000

A couple of months back, we had written about the Male-Female distribution on social networks. The data was from Google Ad planner, a seemingly credible source, but then it did not give entirely correct results to my own site. So here is another source on the male-female distribution in social networks

	Male	Female
Slashdot	82%	18%
Reddit	66%	34%
Digg	60%	40%
Last.Fm	48%	52%
Delicious	48%	52%
LinkedIn	48%	52%
Stumbleupon	48%	52%
Friendfeed	48%	52%
Friendster	46%	54%
LiveJournal	46%	54%
Hi5	46%	54%
Facebook	43%	57%
Imeem	41%	59%
Twitter	41%	59%
Ning	39%	61%
Xanga	36%	64%
Classmates	36%	64%
MySpace	36%	64%
Bebo	34%	66%

Senior Citizens vs. Baby Boomers On the Internet

Kasthuri VN — Sat, 21 Nov 2009 05:36:52 +0000

How many senior citizens and baby boomers are online and what exactly are they doing here? Well, there are quite a few active users in this demographic.

28% of American senior citizens (65+ years) had reported going online everyday in Feb and March of this year. Compare this with the boomer population that is estimated to constitute 28.8% of all internet users.

Activities that senior citizens do online
Use email : 94%
Shop online : 77%
Look for health information : 71%
Read news : 70%
Manage finances and banking : 59%
Play free online games : 47%

Activities that US Boomer population do online
Use email : 93%
Read news : 73%
Shopping online : 71%
Gather information : 67%
Pay bills : 66%
Social networking & Message boards : 39%
Watch videos online : 30%

Countries With Largest Number of Twitter Users

Anand — Wed, 11 Nov 2009 05:39:08 +0000

Ever wondered how big Twitter is in your country? With a valuation of over $1 billion and easily one of the fastest growing websites (though it has slowed down a bit in recent times), it is interesting to see where the users are coming from. Here are the top seven countries that make up close to 80% of Twitter’s user base along with the percent share that they constitute

1. USA : 57.4%
2. UK : 8.2%
3. Canada : 5.9%
4. Australia : 2.9%
5. Brazil : 2.1%
6. Germany : 1.6%
7. Netherlands : 1.3%

Comprehensive Demographics of American Twitter Users

Anand — Wed, 28 Oct 2009 04:23:09 +0000

Here is a nice comprehensive picture about what your average Twitter user from the United States is like. These numbers are as a percentage of the total American population in the demographic.

Twitter Users : 19% (of all American adult population)

Gender
Male : 17%
Female : 21%

Race/Ethnicity
White : 19%
African American : 26%
Hispanic : 18%

Age
18-29 : 33%
30-49 : 22%
50-64 : 9%
65+ : 4%

Education
Less than High School : 18%
High School Diploma : 17%
College : 21%

Household Income
< $30,000 : 22% $30,000 – $49,999 : 21% $50,000 – $74,999 : 20% > $75,000 : 20%

Internet Connection
Broadband : 21%
Dial up : 11%

Wireless Internet
Wireless : 25%
Tethered : 8%

Number of wireless devices
One : 10%
Two : 19%
Three : 28%
Four and above : 39%

Social Networking
Active : 35%
Inactive : 6%