Internet Access Among Senior American Citizens
Internet penetration among the senior citizens in USA (62+ years) is increasing. Here is a projection in terms of the percent of the total population of senior citizens:
2006 : 9.7%
2007 : 10.2%
2008 : 10.6%
2009 : 11.0%
2010 : 11.4%
2011 : 12.0%
Internet Demographics for USA
The most recently updated demographic profile for America was released by Nielsen. Accordingly, the numbers in percent terms are:
Male : 48.48%
Women : 51.52%
Age Groups:
02-11 : 9.26%
12-17 : 12.69%
18-24 : 7.07%
25-34 : 12.8%
35-49 : 26.99%
55+ : 22.54%
65+ : 9.67%
Internet Access Among Different Races in America
This study is based on the October 2007 study of the internet access (in percentage terms) among the different races in America:
BROADBAND
White : 54.9%
Black : 36.4%
Hispanic : 35.2%
Asian : 69.1%
American Indian/Alaska Native : 29.8%
DIAL UP
White : 11.8%
Black : 8.4%
Hispanic : 8%
Asian : 6.1%
American Indian/Alaska Native : 11.2%
Internet Penetration in India
In a 250 million Urban population in India, 65 million are PC literate. Out of them, 46 million claim to be internet users though only 32 million are active.
The growth of the claimed internet user base:
2000 : 4.9 million
2001 : 8.7 million
2003 : 11.9 million
2004 : 16.4 million
2006 : 32.2 million
2007 : 46 million
However, the growth of the active user base shows the following numbers:
2000 : 2.2 million
2001 : 4.3 million
2003 : 7.5 million
2004 : 11.2 million
2006 : 21.1 million
2007 : 32 million
Comparative Estimates of US Adult Female Internet Users
Inspite of diversifying the samples in order to get closest to actual numbers, different market research agencies have come up with different numbers when calculating the percent of American female adults(with children) who have access to the internet. The percent population as determined by the different agencies are:
eMarketer : 34.2%
Nielson Online : 32.4%
Comscore : 30.1%
Internet Usage Among American Senior Citizens
More than one-third of the Americans in the senior age group (62 years and above) use the internet. Among them, the younger group (62 to 71 years) are much more internet savvy with more than half of them in the age group connected online. Here are a few more things that have come through the study on the senior citizens online:
College Educated : 75%
Annual Household income : $55,000
Employed : 26%
Married/Partnered : 70%
Monthly Household expenditure : $1,754
Study of NRI Activities Online
A recent study of the online activities of Non-Resident-Indians revealed the following as the top most:
General News about India
Indian Sports and Music
Dating, Matrimonial and Friendship
Three out of Four NRIs remit money online to India. Two Thirds of them use offline methods as well.
Population of Affluent Baby Boomers Shopping Online
Percentage of Baby Boomer population with annual income of $50,000 or more that shoppped online:
2004 - 50.2%
2007 - 65.6%
Gender Distribution of UK Internet Population
There are now more female Brits online than Male Brits. And this trend is likely to increase over the next few years. Here is a year-wise projected growth of female internet population in the UK:
2007 - 49%
2008 - 50.5%
2009 - 51%
2010 - 51.2%
2011 - 51.3%
2012 - 51.3%
Gender Distribution of American Internet Population
Women have been surprisingly outnumbering men in terms of the number of online population. The numbers and projections till the year 2012 are:
2007: 90.8 million males and 97.3 million females
2008: 93.5 million males and 100.4 million females
2009: 96.4 million males and 103.7 million females
2010: 99.3 million males and 106.9 million females
2011: 101.9 million males and 110 million females
2012: 104.1 million males and 112.8 million females

28 May 08 |