Text Messaging Volumes in USA

If you need any evidence to see how much text messaging has proliferated in the past few years, you just need to see this statistic. Of course, this is also a period when cell phones saw a terrific rise in usage. However, it is also a fact that SMS as a communication medium has become much more affordable today than in the past. Here is the number of SMS sent in the month of December in US over the past six years

2003 : 2.1 billion
2004 : 4.7 billion
2005 : 9.8 billion
2006 : 18.7 billion
2007 : 48.1 billion
2008 : 110.4 billion

The number of mobile phone subscribers has risen 70% from 159 million to 270 million in these six years

Volume of SMS Sent in Japan (And Asia Pacific)

The Asia Pacific and Japan region has one of the most voracious users of text messages as is evident in the numbers here. The numbers are provided in Gartner’s recent report that studies text messaging growth in the region. Here are the number of SMS sent in Asia Pacific and Japan through these years

2008 : 1.64 trillion
2009 : 1.9 trillion (15.5% growth)
2010 : 2.1 trillion (12.7% growth)

This is marginally higher than the number of SMS sent in US (740 billion in the first half of 2009)
*Updated

Online Radio vs. Traditional Radio – Revenue Estimates

Online radio is still a minuscule part of the entire radio industry, but it has been seeing a slow and steady growth over the past few years. Today, online radio revenues constitute just over 2.5% of the total radio revenues. This tabulation shows the revenues from online radios over the past few years (and estimates towards the future) along with the percentage revenue composition in the entire radio industry

2003 : $28 million (0.1%)
2004 : $59 million (0.3%)
2005 : $249.8 million (1.2%)
2006 : $278.4 million (1.3%)
2007 : $328.4 million (1.5%)
2008 : $394.1 million (2.0%)
2009 : $441.4 million (2.7%)
2010 : $529.6 million (3.2%)
2011 : $619.9 million (3.7%)
2012 : $724.0 million (4.2%)
2013 : $827.0 million (4.7%)

Categorization of Emails Received Based on Spam,Offers,Personal and Business

We all receive spam. However, it forms the major portion of an American’s inbox, much more than the inbox of people from anywhere else. Here is how the email categorization for various people worked out to (based on average number of emails received in each category)

North America
Spam : 169
Offers : 42
Business : 24
Personal interest : 23
Family/Friends : 23
Biz. Newsletters : 7
Account Statements : 4

Europe & Middle East
Spam : 71
Offers : 49
Business : 26
Personal interest : 22
Family/Friends : 20
Biz. Newsletters : 11
Account Statements : 2

Asia Pacific
Spam : 61
Offers : 22
Business : 36
Personal interest : 16
Family/Friends : 16
Biz. Newsletters : 14
Account Statements : 5

Most Popular Tools For Personal Online Communication

Email is still king when it comes to communicating online. Social networks, still far far behind. Here are the numbers for North Ameica, Europe and Asia Pacific separately

North America
Email – 87%
Instant Messengers : 6%
Social Network : 4%
Test/SMS : 2%
Others : 2%

Europe-Middle East
Email : 74%
Instant Messengers : 15%
Test/SMS : 5%
Social Networks : 5%
Others : 1%

Asia Pacific
Email : 63%
Instant Messengers : 28%
Test/SMS : 5%
Social Networks : 8%
Others : 1%

Wonder why SMS is included in online communication and also why the numbers don’t add up to 100%

Email Service Providers Most Conducive For Email Marketing Campaigns

If you are an email marketer, you will realize that it is not just about how big your database is, but how well your targets respond. You might probably not realized that the email service provider matters to. Here is a comparison of top email service provider based on the percent of recipients who opened the message and the eventual click rate.

Hotmail : 23.8% opened and 4.5% clicked
Yahoo : 24.5% opened and 4.2% clicked
Gmail : 30.9% opened and 7.4% clicked
AOL : 20.1% opened and 4.3% clicked

Gmail users are twice as better as AOL; almost..

Skype Usage Facts You Didn't Know

Some really interesting tidbits of information about Skype:

Volume of free Skype-to-Skype talk time in 2008 : 65.5 billion minutes (43.4 billion in 2007)

Volume of Paid International traffic in 2008 : 4.2 billion minutes

Volume of paid Computer-to-telephone traffic in 2008 : 8.4 billion minutes (5.6 billion in 2007)

Volume of international traffic in free computer-to-computer operation for 2008 : 33 billion minutes (22 billion in 2007)

Skype market share of international voice minutes : 8%

Text Messaging in Philippines

How big is mobile phone text messaging in Philippines? Pudding Media managing director, Emmanuel Allix, calls Philippines the number 1 SMS country in the world! Technically not, but here are the numbers:

Number of mobile phones in Philippines : 63 million
Number of text messages : 2 billion per day

Largest Email Service in USA

Things have changed since 2008. Gmail seemed to have caught up with AOL and overtaken it to become the third largest email service provider in USA. Here are the top four for July 2009 in terms of unique visitors:

1. Yahoo : 106 million
2. Windows Live : 47 million
3. Gmail : 37 million
4. AOL : 36.4 million