US Female Participation in the Blogosphere
More than one third of American women participated actively or passively in the blogosphere:
Participate in the Blogosphere : 36.2%
Read and/or post comments on blogs : 21.1%
Publish at least one blog post : 15.1%
19 May 08 | Blogs | Blog Readership Statisics
Any not-so-internet savvy friend would wonder if people actually visit blogs and read them. However, with increase in the number of blogs, the readership is also projected to increase. The following is the growth projection of blog readers; as a percentage of internet users in the US:
2007 : 50%
2008 : 54%
2009 : 58%
2010 : 61%
2011 : 64%
2012 : 67%
16 May 08 | Blogs | American Market for Podcast Advertising
Podcast advertising is growing much more than expected. A projection of the advertising spending on podcasts in the American market for 2007 - 2012.
2007 - $165 million
2008 - $240 million
2009 - $310 million
2010 - $360 million
2011 - $400 million
2012 - $435 million
01 May 08 | Blogs | Do Blogs Influence Public Perception About A Company?
Blogs do not influence a great deal, but it has already started to be seen as a credible source of information by elite consumers as a source of information about a company. The poll conducted in October 2007 shows the most credible sources of information about a company as:
Person like themselves - 60%
Industry Analyst - 56%
Academic - 54%
Doctor - 53%
NGO representative- 50%
Company Employee - 43%
CEO of company - 23%
Blogger - 12%
I am not exactly sure why people chose Docs and NGO representatives over employees or CEOs
05 Apr 08 | Blogs | Do Political Blogs Have a Following?
Do blogs that discuss politics have a loyal following among the American population? Seemingly, it does not. In a recent survey on the popularity of Political blogs among the common American public, more than half (56%) confessed to have never read a political blog. Only 22 percent read it frequently (several times a month).
Among those who read regularly, 69 percent did not leave a comment back on the blog that they read. In fact, 34 percent of Republicans commented while only 28 percent of Democrats followed suit.
12 Mar 08 | Blogs | Corporate Blogging Among B2B Marketers
A majority of B2B marketers have still not taken to corporate blogging. 33% feel they are open to this medium but were still experimenting with the medium. 5% did not find any success with corporate blogging as a marketing strategy. 8% of the marketers interviewed were still actively promoting the medium.
08 Feb 08 | Blogs | Growth of US Podcast Audience
The American Podcast audience grew by over 285% last year to 18.5 million listeners. This number shall continue its dramatic rise to reach 65 million listeners by 2012. However the gap between active listeners (those who download one or more podcast per week) and the total audience shall continue to grow wide. The projected number of active podcast audience for 2007 and the coming years are:
2007 : 6.5 million
2008 : 10 million
2009 : 14 million
2010 : 17.5 million
2011 : 21.5 million
2012 : 25 million
Popularity of Blogging in Russia
Blogging as an internet activity is growing phenomenally in Russia. In the past year alone, the number of Russian blogs multiplied over 2.6 times. There are now over 3.1 million Russian blogs; approximately 3 percent of the total number of blogs. The average age of a Russian blogger is 22 years and there are 7000 blogs that appear every day!
30 Jan 08 | Blogs | Teenagers Online Social Content Creation
How much are the American 12 to 17 year old involved in User-Generated-Content creation?
64 percent of all those online do it.
Blogging : 35% girls and 20% boys do it
Photos : 54% girls and 40% boys do it
Videos : 10% girls and 19% boys do it
Top 25 Web celebrities for 2007
The Forbes released its list of the celebrities on the web
1. Perez Hilton
2. Michael Arrington
3. Mark Frauenfelder
4. Seth Godin
5. Cory Doctorow
6. Matt Drudge
7. Gina Trapani
8. Mark Zuckerberg
9. Harry Knowles
10. Robert Scoble
11. Frank Warren
12. Om Malik
13. Will Leitch
14. Jeff Jarvis
15. Kevin Rose
16. Kathy Sierra
17. Fake Steve Jobs
18. Markos Moulitsas
19. Xeni Jardin
20. Ryan Block
21. Glenn Reynolds
22. Pete Cashmore
23. Steve Rubel
24. Heather Armstrong
25. Darren Rowse