Corporate Blogging : Frequency Of Updates

How frequent should a corporate blog be updated? While there is no thumb rule to go by, Technorati’s study on blogging shows the following update frequency among corporates.

> 10 times a day : 2%
5-9 times a day : 4%
3-4 times a day : 8%
1-2 times a day : 27%
2-3 times a week : 29%
At least once a week : 23%
Once a few weeks : 6%
Once a month : 1%
Less than once a month : 1%

It is not very clear if Twitter was considered a form of blogging, since otherwise it is pretty unlikely for corporate blogs to be updated over ten times a day!

How Bloggers Make Money

The past decade has seen a lot of people make money publishing online content on their blogs. So, how do these bloggers make money? Technorati’s study on the different revenue models for blogging showed the following data (based on % of respondents who used these models)

Display Ads : 40%
Search Ads : 39%
Affiliate Marketing : 36%
Paid to give speeches on topics I write about : 15%
Being a Spokesblogger : 12%
Paid to attend events : 9%
Rich Media Ads : 8%
Paid Postings : 8%
Others : 24%

New Media Usage Among Bloggers

Is blogging mainstream yet? While we might tend to believe it that way, considering the several thousands of blogs that exist today, it apparently is not. Bloggers are still among the more tech-savvy fraction of the average population. Here is a study conducted to compare the average usage of new media among bloggers and compare it to the average population of American adults

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Statistics on Active Bloggers and Blog Readers

Statistics can be so confusing, especially when it comes from different sources. It was only a few days back when I wrote about 9% of all bloggers doing it full time. Now, here is another statistic that can be contradicting to an extent

Active Bloggers age-wise (wrote a blog post in the past 30 days)
18-24 : 7.5%
25-34 : 5.9%
35-44 : 3.8%
45-54 : 2.4%
55-64 : 1.25%
Overall : 3.4%

Active Blog readers age-wise (visited a blog in the past 30 days)
18-24 : 15.5%
25-34 : 16.1%
35-44 : 12%
45-54 : 8.6%
55-64 : 6.4%
Overall : 10.1%

Online Ad Spending on Podcasts

Are podcasts still to say? Though they have not taken the world by storm as it was predicted to be, they are still growing and that is very important. Here are the online ad spending from 2007 and projected for the coming years:

2007 : $22 million
2008 : $25 million
2009 : $28 million
2010 : $32 million
2011 : $43 million

Number of Professional Bloggers in USA

Blogging is catching up as a profession in the United States, matching up to the attorneys in number. Here are a few numbers to chew

Number of bloggers in the USA : 20 million
Number of bloggers earning money : 1.7 million
Number of people making a living from blogging in USA : 450,000

How Many Podcast Listeners in USA

Podcast has been slowly and steadily getting mainstream in the USA, and the number of podcast listeners as percentage of internet users has been growing. Here is the projection of podcast audience as percent of internet users from 2008 through 2013.

2008 : 9%
2009 : 11%
2010 : 13%
2011 : 14.5%
2012 : 16%
2013 : 17%