I am just curious. Are companies launching too quick? I would assume that a company needs to conceptualize, get demo ready, build the site and when it is fully functional for at least a public beta launch, then launch the site.
It is now exactly one year since IAmNews launched. The website was supposed to be an open platform for publishers and contributing journalists to participate. So,let us say you own a soccer related website and would like to cover news from a local soccer match in France where you cannot be physically present. So, you may request for local journalists to cover the event and use the IAmNews platform to coordinate.
It sounds like a pretty neat idea to rope in freelance journalists to help you provide worldwide journalism. But one then, one year since launch and the website is still test running! The traffic doesn’t seem like it can get any lower. Why’s that? I wouldn’t blame the traffic levels since I understand only so much can be done at a test traffic level. But now, what does “launch” mean?
<a href=’http://siteanalytics.compete.com/iamnews.com/?metric=uv’><img src=’http://grapher.compete.com/iamnews.com_uv_310.png’ /></a>
All I can guess is that the site was launched much earlier than it was meant to be. This does not necessarily harm the product. But, the website does lose on the buzz that gets generated during a launch. In the case of IAmNews, they did have a solid buzz during their launch at Techcrunch50, but have not been able to use any of that since the site is far from ready one year hence.
