Best Online Ad Format by CTR Among Rich Media Ads

If you want to improve the performance of your ads, don’t simply make the ad banner bigger. Floating ads perform relatively better when it comes to Click through rates (CTR) as well as engagement level. Here are the best performing rich media format of online ads ranked by CTR

1. Floating ad : 7.26%
2. Floating ad with reminders : 5.52%
3. Commercial break : 1.4%
4. Floating expandable : 1.19%
5. Expandable banner : 0.19%
6. Expandable strip : 0.17%
7. Push down banner : 0.16%
8. Polite banner : 0.14%