Pre-roll videos and overlay ads are helping YouTube earn in double-digit CPM rates. This is according to a recent study conducted by TBI Research. According to the study, online video viewing grew 30% in Q4 2009 and is expected to continue the run through Q1 2010.
Run of Network Pre-Roll : $10 – $15
Overlay Ads : $8 – $10
Homepage Leaderboard : $5 – $6
How much will this amount to? The study claims that the daily buys on YouTube’s homepage leaderboard alone can be as high as $200K to $300K.