Average Click Fraud Rate

Click fraud is one of the greatest malaises of PPC marketing – Publishers or other parties fake click-throughs on websites in order to command a higher revenue from advertisers. While the click-fraud tracking systems have improved to a great extent in recent times, and concepts such as ’smartpricing’ have made Click fraud somewhat irrelevant, the practice still continues. Here are the average click fraud rates worldwide over the past five quarters

Q4 2008 : 17.1%
Q1 2009 : 13.8%
Q2 2009 : 12.7%
Q3 2009 : 14.1%
Q4 2009 : 15.3%

Countries With Maximum Click Fraud
1. Ukraine
2. Japan
3. Czech Republic