Display Advertising Rates : CPM Vs. RPM

Good news for online advertisers. A study by JP Morgan of the state of display advertising in the American market has shown that the difference between CPM (Cost per thousand impressions) and RPM (Revenue per thousand impressions) has been closing in. This means that advertisers spend less but earn more out of display advertising

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*Estimated

Successful Twitter Marketing Strategies For Businesses

Twitter is soon replacing traditional communication channels as a liaison between a company and its consumers. It is also a great marketing platform. In a recent survey by MarketingProfs over which of the Twitter marketing strategies worked best, here were the responses (ranked by % of respondents)

B2B
1. Monitor Twitter for PR problems
2. Create in-person event using only Twitter invites
3. Contacting Twitter users tweeting negatively about the brand
4. Driving traffic by linking to marketing web pages
5. Provocative text to drive link clicks
6. Invite Twitter users by positive brand tweets
7. Increased Twitter followers by traditional media mention
8. Timing tweets to maximize views
9. Driving sales by linking to promotional web pages

B2C
1. Monitor Twitter for PR problems
2. Contacting Twitter users tweeting negatively about the brand
3. Provocative text to drive link clicks
4. Create in-person event using only Twitter invites
5. Driving traffic by linking to marketing web pages
6. Invite Twitter users by positive brand tweets
7. Timing tweets to maximize views
8. Increased Twitter followers by traditional media mention
9. Driving sales by linking to promotional web pages

Wi-Fi Enabled Mobile Phone Usage

With the advent of smartphones, the usage of Wi-Fi from mobile handsets have increased tremendously. A recent study by In-Stat reveals a few interesting points about Wi-Fi usage from mobile phones

Number of Wi-Fi enabled cell phones shipped in 2009 : 128 million
Number of Wi-Fi enabled cell phones shipped in 2010 : 184 million (43% growth)

Number of Wi-Fi Hot spots in 2009 : 202,000
Number of Wi-Fi Hot spots in 2010 : 245,000 (21% growth estimated)

How Bloggers Make Money

The past decade has seen a lot of people make money publishing online content on their blogs. So, how do these bloggers make money? Technorati’s study on the different revenue models for blogging showed the following data (based on % of respondents who used these models)

Display Ads : 40%
Search Ads : 39%
Affiliate Marketing : 36%
Paid to give speeches on topics I write about : 15%
Being a Spokesblogger : 12%
Paid to attend events : 9%
Rich Media Ads : 8%
Paid Postings : 8%
Others : 24%

Gaming Among Children In USA

Gaming is very highly popular among the kids in USA with children as young as 2 joining the gaming crowd. A recent study by the NPD group revealed the following

82% (55.7 million) of American Children are “Current gamers”
Number of 2-5 year old gamers : 9.7 million
Number of 9-11 year old gamers : 12.4 million

Percent of kid gamers who play online games : 51%

Fastest Growing Industries 2000-2009

This past decade can well be dedicated to the growth in internet. How else can you explain the fact that four out of the top five industries to have grown the fastest are based on internet. Here is a study by IBISWorld that ranks the top five industries and the corresponding growth percentage

1. VoIP (measurement started 2002) : 179,035.8%
2. Search Engines : 1,655.9%
3. eCommerce and Online Auctions : 468.9%
4. Online dating and Matchmaking : 248%
5. Tank & Armored Vehicle Manufacturing : 244.7%

World Broadband Rankings By Usage

Most of the broadband rankings published are with respect to either the penetration levels (subscriber count) or by speed. However, another important parameter in ranking leading broadband users is by the average amount of content consumed. Accordingly, here are the world leaders ranked by average quantity of content consumer per user per month

1. South Korea : 24.5 GB
2. France : 14.3 GB
3. USA : 14.2 GB
4. Germany : 12.9 GB
5. UK : 11.9 GB
6. Japan : 9.9 GB

Average broadband connection : 11.4 GB

US Broadband Subscribers Growth

As Om Malik of GigaOm puts it, this past decade from 1999 to 2009 has been the Decade of broadband. The change in internet landscape since then has largely been because of the increase in broadband subscribers. Here is how the numbers grew in the past ten years in US

2000 : 5.0 million
2001 : 9.7 million
2002 : 16.1 million
2003 : 22.3 million
2004 : 32.5 million
2005 : 42.9 million
2006 : 54.0 million
2008 : 67.7 million
2009 : 80.0 million

Mobile Phone Market Share In USA

Apple iPhone, for all the buzz hasn’t surely been the best selling manufacturer, yet. However, on a model-by-model basis, it looks like Apple has something to cheer about. Here are the most used mobile phone devices in the United States ranked by market share according to a study conducted by Nielsen over the Jan-Oct 2009 period

1. Apple iPhone 3G : 4.0%
2. RIM Blackberry 8300 series : 3.7%
3. Motorola RAZR V3 series : 2.3%
4. LG VX9100 (enV2) : 2.1%
5. LG Voyager : 1.7%
6. Samsung SPH-M540 (Rant) : 1.5%
7. RIM Blackberry 9530 series : 1.4%
8. LG VX9700 (Dare) : 1.3%
9. LG Vu series : 1.3%
10. RIM Blackberry 8100 series : 1.2%