Attractive features, the app economy trend, affordable prices and a whole lot of other factors have all helped in expediting the adoption rate of smartphones among the people. At the end of the last quarter, 21% of mobile phone users in the US had a smartphone. In just few more quarters, that number is projected to more than double to 49%!
A study by Nielsen projects 1 in 2 American mobile phone user to own a smartphone by the Christmas season next year. Considering that close to 50% of the worldwide smartphone market share (by web traffic) is held by Apple, we wonder how much will Apple benefit from this astronomical growth.
Here are the projected smartphone ownership percentage among American mobile phone users as studied and projected by Nielsen