In a study published on eMarketer last year, the internet penetration among the African Americans is close to 50%. While this might not be a particularly exciting factor for online marketers, the following numbers about African Americans who access the internet should.
Average time spent online : 18 hours per week (15 hours/week on TV)
Internet access via PC : 93%
Internet access via mobile phone : 76%
Social Networkers : 50%
Avid downloaders of digital content : 66%