Ad spend: Internet Vs. Radio Vs. Magazine
by Anand on December 3rd, 2007
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Internet ad spend is increasing. The spending on internet ads will surpass radio ads by 2008. It shall overtake Magazine ads by 2010. Share of internet in the Global ad spend shall increase from 8.1 percent to 9.4 percent.
Internet’s share of ad spend is expected to grow to double figures by 2009. By 2010, this share shall increase to 11.5 percent.
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[...] picture of how the online marketers view the various markets. Here is a comparison of how the online spending per user across regions have changed from 2000 to [...]
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