Posts from — May 2009

Broadband is set to penetrate higher into the developing countries that include India, China and Brazil. These countries are expected to boost the broadband subscriber base to 700 million. by 2013. Here is the forecast of the way the growth is poised to distribute in terms of Geography:

Asia Pacific : 50%
Africa : 10%
West Europe : 10%
USA & Canada : 7%
Middle East : 5%
Latin America : 10%
East Europe : 8%

The teenagers population (12-17 years of age) that shall have access to Internet is expected to crawl from 20 million odd presently to 22 million by 2013. Here are the projected numbers:

2009 : 20.7 million
2010 : 21.3 million
2011 : 21.8 million
2012 : 22.2 million
2013 : 22.7 million

What proportion of your advertising budget should you spend on ad networks? Here is proportion of US advertisers who spend the following percent of their advertising budget on ad networks

0-5% : 21%
6-15% : 32%
16-30% : 24%
31-45% : 8%
45+% : 5%

Children in rich families get online much earlier than those in other families, seemingly. They form close to 10 percent of all Internet users from families with household income of more than $100,000 per annum. Here is the age wise split of the affluent internet users:

2-11 : 10.2%
12-17 : 12%
18-24 : 9.4%
25-34 : 11.3%
35-44 : 19.9%
45-54 : 21.6%
55-64 : 11.5%
65+ : 4%

Asia has a lesser inclination to social networks as compared to Europe, but it is still a healthy internet population that is in to social networking. Here is the percent of the internet population of various countries who are on social networks.

Singapore : 74.3%
Australia : 68.3%
South Korea : 68%
Malaysia : 66.6%
Hong Kong : 62.8%
New Zealand : 62.8%
India : 60.3%
Japan : 50.9%
China : 45.6%
Taiwan : 42.4%

A majority of the Internet users are on to social networking in Europe. Social networking in France has grown 45%! Here is the percent reach of social networks among the population of Internet audience in the various countries of Europe.

UK : 79.8%
Spain : 73.7%
Portugal : 72.9%
Denmark : 69.7%
Italy : 69.3%
Belgium : 68.2%
Germany : 67.3%
Ireland : 66.9%
Finland : 66.2%
Sweden : 65.4%
Switzerland : 64.7%
France : 63.9%
Russia : 63.5%
Netherlands : 63%
Norway : 58.9%
Austria : 49.7%

At what rate is the number of websites on the Internet growing? It has picked up terrific pace in the past couple of years. Here is the rate of growth since 1996:

1996 : 0.6%
1997 : 1.2%
1998 : 2.2%
1999 : 5.9%
2000 : 17.6%
2001 : 9.1%
2002 : -1.3
2003 : 10.6%
2004 : 12.1%
2005 : 17.1%
2006 : 31.6%
2007 : 48.7%
2008 : 29.9%

Mobile advertising revenues will grow 36 percent in 2009 thanks to the growth spurred by iPhones. Here is the revenues estimated to have been achieved in 2008 according to Magna and the projections for 2009 to 2011:

2008 : $169 million
2009 : $229 million
2010 : $331 million
2011 : $409 million

The worldwide spam levels have risen above the 85% level for the first time since 2007 because of an image spam originating in China. Here is the list of the most spammed countries in the world and the percent of emails that is spam in these countries:

United Kingdom : 94%
China : 90%
Hong Kong : 89%
Australia : 88%
Japan : 86%
Germany : 83%
USA : 79%
Netherlands : 78%
Canada : 77%

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