Posts from — April 2009

Video advertising is one of the costliest ways to advertise online. Here are the average CPM (cost per thousand impressions) rates for the different formats of video advertising in the US

Premium Preroll : $35
Preroll : $25
Ad network Inventory : $13
In-banner video impressions : $11

Which online ad format is most receptive in terms of viewer response? Here is the ranking of the different formats in order of which one invites the best response by the viewer:

1. Online articles containing brand information
2. Email offers
3. Sponsored search engine links
4. Banner ads
5. Pop up ads

Blogging is catching up as a profession in the United States, matching up to the attorneys in number. Here are a few numbers to chew

Number of bloggers in the USA : 20 million
Number of bloggers earning money : 1.7 million
Number of people making a living from blogging in USA : 450,000

How much money does Youtube make? Estimates by different agencies point to different numbers, but to put it in one word, they all claim Youtube is not profitable.

2008 Revenue:
Bear Stearns : $90 million
Morgan Stanley : $75 million to $189 million

2009 Revenue:
Jefferies & Co : $500 million
Screen Digest : $120 million
Forbes : $350 million
Credit Suisse : $240 million

Facebook is growing at a terrific pace; of the order of several hundred percent year-on-year in some countries of Europe. Here are the growth rate of Facebook in February 2009 vis-a-vis February 2008 in the European countries:

Italy : 2721%
Spain : 999%
Belgium : 607%
France : 518%
Switzerland : 499%
Austria : 491%

Europe : 314%

More women are getting online than men and this trend is expected to increase in the next few years. Here is the share of men in percentage for 2008 and the coming years:

2008 : 48.2%
2009 : 48.2%
2010 : 48.2%
2011 : 48.1%
2012 : 48%
2013 : 47.9%

Here is a list of the most downloaded free apps on iPhone:

1. Facebook
2. Google Earth
3. Pandora Radio
4. Tap Tap Revenge
5. Shazam
6. Pac Man Lite
7. Backgrounds
8. Touch Hockey
9. Labyrinth Lite
10. Flashlight
11. Urbanspoon
12. Movies
13. iBowl
14. Lightsaber
15. Sol free Solitaire
16. MySpace Mobile
17. Virtual Zippo
18. The Weather Channel
19. BubbleWrap
20. Remote

While things like email marketing seem like a thing of the past, a lot of companies still rely on these ‘traditional’ media to market online. Here is a distribution of the different online marketing tools used by European businesses.

Direct Mail : 46%
Web analytics : 37%
Online advertising : 35%
Search Engine Optimization : 34%
Website Sponsorship : 9%
Online Competitions : 8%
Internet Forums : 8%
Viral Marketing : 6%
Blogs : 6%
Podcasts : 6%
Twitter : 2%

Facebook has had a terrific growth in popularity among the British female internet users while MySpace has faced a dip among the same users in the period 2007 – 2008. Here is a percent comparison of the number of UK female internet users who regularly visit social networks.

Facebook

2007 : 14%
2008 : 48%

MySpace

2007 : 33%
2008 : 12%

Bebo

2007 : 10%
2008 : 6%

URL shortening services are growing in their popularity and utility after the advent of microblogging. Here is the growth rate of some of the more popular URL shortening services in March.

TinyURL : 21.6%
Is.gd : 21.8%
bit.ly : 48.8%

Is.gd has grown by 3721% in the past one year!