Posts from — January 2009

Men shall continue to outnumber women in terms of Internet usage in the United Kingdom, though the gap is closing in gradually. Here is a projection of the gender distribution among Internet users in England.

2008

Men : 51.1%
Women : 48.9%

2009

Men : 51.1%
Women : 48.9%

2010

Men : 51%
Women : 49%

2011

Men : 50.8%
Women : 49.2%

2012

Men : 50.6%
Women : 49.4%

2013

Men : 50.5%
Women : 49.5%

Yahoo’s search engine market share in the United Kingdom has reached an all time low, also dipping its search ad revenues in the process. Google seems to be the alternate that the consumers are moving to.

Google’s market share in Q4 2007 : 82.6%
Google’s market share in Q4 2008 : 88.2%

Yahoo’s market share in Q4 2007 : 13.9%
Yahoo’s market share in Q4 2008 : 8.4%

In November 2007, the number of games downloaded on to mobile phones stood at 7.22 million. In the past year, this number has grown by 17% to 8.463 million by November 2008. The impetus to this growth has been provided by the Smartphone segment, mainly Blackberry Curve and iPhones.

32.4 percent of iPhone users downloaded a mobile game as compared to the industry average of 3.8 percent

Split of share between Smartphones and non-Smartphones in the number of downloaded games in November 2008:

Smartphones : 2.869 million (291% growth)
Non-Smartphones : 5.593 million (14% decline)

Click fraud (False clicking on internet ads to increase click throughs) has grown consistently in the past year. Click fraud in Q4 2007 was 16.6%

Overall Industry Click fraud rate in Q4 2008 : 17.1%
Click fraud rate in PPC ads on Content networks like Adsense : 28.2%
Percent of click fraud that is from automated bots : 31.4%

Top countries (outside US) contributing to Click fraud:
1. Canada (7.4%)
2. Germany (3%)
3. China (2.3%)

Web 2.0 is all about user generated content. Now, this phenomenon is likely to push more than half of the American internet users into contributing content online. Here is a year-wise projection of the percent of American Internet users who shall be contributing to UGC:

2008 : 42.8%
2009 : 44.6%
2010 : 46.4%
2011 : 48.2%
2012 : 50%
2013 : 51.8%

From a recent survey, American doctors are found to be avid consumers of online videos and use social networks in their niche.

60 percent of US doctors have visited social networks meant for physicians like Sermo and Medscape.
83 percent of US doctors view online videos as compared to 34 percent among all American adults.

Twitter is now among the top 300 most popular websites thanks to its phenomenal growth rate in 2008.

Twitter Alexa ranking in Jan 2008 : 2953
Twitter Alexa ranking in Jan 2009 : 291

Growth rate of traffic in 2008 : 974 percent

Average time spent by a user on Twitter is now half hour from the earlier ten minutes or less.

Here is the Forbes’ Top ten list of the American cities with the most internet connectivity:

1. Seattle
2. Atlanta
3. Washington DC
4. Orlando
5. Boston
6. Miami
7. Minneapolis
8. Denver
9. New York
10. Baltimore

In June 2008, Facebook equalled MySpace in the number of unique visitors. In just six months, here is how the popularity stands for the month of December:

Unique Visitors:
Facebook : 220 million
MySpace : 125 million

Pageviews:
Facebook : 80 billion
MySpace : 43 billion

Internet population worldwide reached a landmark 1 billion figure this week. Here is the top fifteen nations in terms of the number of Internet users:

1. China
2. United States
3. Japan
4. Germany
5. UK
6. France
7. India
8. Russia
9. Brazil
10. South Korea
11. Canada
12. Italy
13. Spain
14. Mexico
15. Netherlands