Posts from — October 2008

The best ad format depends on your user’s age as well. Here is the most favorite ad format inferred from the US internet users who happened to click on online ads.

<25 : Video ads
25-34 : Top Banner
35-44 : Top Banner and Right Banner
45-54 : Text Links and Right Banner
55-64 : Text Links
65+ : Text Links

No, it is neither Flickr nor Photobucket. Here is the rank of the top 3 photo sharing websites along with the number of photos uploaded on them.

1. Facebook : 10 billion
2. Photobucket : 6.2 billion
3. Flickr : 2 billion

There are over 300 million mobile phones in India. 25 million new mobile phones were added from April to June 2008. Of this, 8 million were from villages. On an average 30 percent of mobile phones added are from rural India.

75% of these mobile phones are connected by BSNL. 62% of these phones cost less than $50.

China and USA were tied at 78 million broadband lines in the end of August. However, the rate of growth in USA has been slower than China. The number of new broadband lines was just 1.1 million in the second quarter of 2008  in USA. Compare this with 5 million new broadband lines in China.

China hence now leads in the number of broadband lines worldwide.

Mobile advertising offers an excellent recall, according to a recent survey by Nielsen. Here are a few numbers from the respondents:

23% (58 million US mobile subscribers) recalled seeing an ad on the mobile in the previous one month

46% of subscribers in the age group 13-17 years recalled seeing an ad on the mobile; compared to 29% in the other age groups

42% of Asian Americans and 40% of African Americans recalled seeing mobile ads in the previous one month

26% of respondents who recalled seeing a mobile ad accepted to have responded to the ad at least once.

32% of users were open to mobile advertising if it helped to reduce the bill

14% of users were open to mobile ads if pertained to their interests.

SMS has been the main revenue generator in Western Europe. However, the revenues are projected to fall in the coming years:

SMS revenues in 2007: €16.42 billion
Estimated revenues in 2011: €14.59 billion

MMS revenues in 2007: €7.40 billion
Estimated revenues in 2011: €24.28 billion

LBS (Location Based Service) are those services that use the knowledge of the users’ location to serve him appropriate information like weather, nearby pharmacy store, etc.

Mobile LBS users are increasing thanks to the increasing number of smart phone users worldwide. As a result here is the projection of the number of Mobile location based services users for the coming years:

2008: 61.3 million
2009: 134 million
2010: 215.3 million
2011: 329 million
2012: 486 million